FOX CHASE CANCER CENTER

Objective

Fox Chase enlisted Tierney Advertizing Agency together with Kudzu Research to create an inspirational and motivating brand idea that would inform all the hospital's brand communications, everything from advertising to recruitment to fundraising. Underdog Films worked with closely with the team to create a video that would help shape and convey these brand ideas. The video was so successful that Fox Chase decided to repurpose the film to use both internally and as a fundraising tool.